SLC Academic Lead, Jo, is a brilliant video maker. Her videos on OET Preparation have achieved over 3 million views and SLC’s OET channel has over 83,000 subscribers. We’ve lost count of the number of times we have been told that people passed their OET test thanks to her videos or teachers saying how useful the videos are for their students.
In her presentation, Jo shares some of what she has learned over 5 years of posting content for OET learners. The ideas she explores can be applied by any OET Preparation or English for Healthcare teacher looking to add to their courses or reach a wider audience.
Jo looks at how content, visuals, activities, and timing can engage learners and promote participation. She also introduces a few marketing tricks and tips to show ways teachers can boost their online presence, grow their audience, promote their knowledge and skills, and stand out from what has become a very crowded space.
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